Introduction
Codecraft's reps spent more time updating the CRM than talking to customers. Multify took the admin off their plate entirely.
Codecraft's reps spent more time updating the CRM than talking to customers. Multify took the admin off their plate entirely.
The challenge
Reps were spending twelve hours a week on data entry, not selling.
Reps were spending twelve hours a week on data entry, not selling.
Reps were spending twelve hours a week on data entry, not selling.
Every call meant logging notes, updating deal stages, and setting follow-up reminders by hand. Leads that went quiet slipped through. The CRM was perpetually a week out of date, which meant forecasts were guesses and no one trusted the pipeline numbers.
Every call meant logging notes, updating deal stages, and setting follow-up reminders by hand. Leads that went quiet slipped through. The CRM was perpetually a week out of date, which meant forecasts were guesses and no one trusted the pipeline numbers.
The solution
Agents that enrich, log, and follow up — without being asked.
Agents that enrich, log, and follow up — without being asked.
Agents that enrich, log, and follow up — without being asked.
Multify now enriches every inbound lead on arrival, scores it against Codecraft's criteria, and routes it to the right rep. After each call, it updates the CRM from meeting notes automatically. When a lead goes quiet for five days, it drafts a follow-up for the rep to approve and send.
Multify now enriches every inbound lead on arrival, scores it against Codecraft's criteria, and routes it to the right rep. After each call, it updates the CRM from meeting notes automatically. When a lead goes quiet for five days, it drafts a follow-up for the rep to approve and send.
The results
Codecraft's reps got their week back, and the pipeline finally reflected reality.
Codecraft's reps got their week back, and the pipeline finally reflected reality.
Codecraft's reps got their week back, and the pipeline finally reflected reality.
Twelve hours per rep per week returned to selling
Twelve hours per rep per week returned to selling
40% more leads contacted within 24 hours
40% more leads contacted within 24 hours
CRM accuracy up from roughly 60% to 98%
CRM accuracy up from roughly 60% to 98%
Pipeline velocity increased 2.5x
Pipeline velocity increased 2.5x
Zero leads dropped without a follow-up attempt
Zero leads dropped without a follow-up attempt
In their words
"I was skeptical about letting an agent near our CRM. The approval gates sold me. It's updated thousands of records and I've had to reverse exactly two."
"I was skeptical about letting an agent near our CRM. The approval gates sold me. It's updated thousands of records and I've had to reverse exactly two."
